Joachim Scholz

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post-humanizing sustainable consumption

Joachim (Jo) Scholz received his PhD in Marketing from Queen’s School of Business. His research focuses on the relationship between humans and nature as a basis for understanding sustainable consumption. In particular, he explores how consumers’ relationship with nature is shaped by conflicting discourses of nature as well as by material forces of nature. By exploring “nature agency” in the context of sustainable consumption and “object agency” in the context of consumption communities, Joachim’s research contributes to the emerging “Material Turn” in consumer research.

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Personal Branding via Social Media (Slide Show)

Posted on Jun 21 by

I gave a workshop at the Marketing and Public Policy Conference (MMPC) on how to use social media for creating a personal brand in academia. The presentation discusses how you can...


Green Marketing (Slide show)

Posted on Apr 14 by

I recently gave a Green Marketing guest lecture to a group of Environmental Science students. Great crowd, but also very sceptical of marketing. My mission was to offer marketing as an alternative career to change the world. Did it work? Check out the results and slides after the fold.


Marketing Strategy vs Marketing Streettalk

Posted on Mar 13 by

Marketing Strategy is something completely different from Marketing Streettalk. Here is my visual and textual take on the difference between these two.


SMMMart! Integrating Mobile Marketing with TV Commercials via Shazam

Posted on Mar 11 by

This post is the first instalment of my “SMMMart!” series, which highlights the best Social Media & Mobile Marketing articles. This first post focuses on how you can use Shazam to link your TV and radio advertising with online content and promotions.