post-humanizing sustainable consumption

Joachim (Jo) Scholz is a PhD Candidate in Marketing at Queen’s School of Business. His research focuses on the relationship between humans and nature as a basis for understanding sustainable consumption. In particular, he explores how consumers’ relationship with nature is shaped by conflicting discourses of nature as well as by material forces of nature. By exploring “nature agency” in the context of sustainable consumption and “object agency” in the context of consumption communities, Joachim’s research contributes to the emerging “Material Turn” in consumer research.