We have just wrapped up our Integrated Marketing Communications class yesterday, when the final report on the real world learning project was due. Overall, both the client and me were very impressed with the communications plans that were presented by students. And what I hear from my feedback channels, students also very much enjoyed the learning experience.
Here is a little video documentary of our project. A last few touches are still being made and eventually a higher quality version will be available, but I wanted to share this first cut here with you:
I will write a longer reflection on this course at some later point in time, but until this one comes out, you can read more about my Real World Learning approach here.