It has been exactly one academic year since academiPad was reborn in January 2012. On the last Sunday before university would pick up again after the holidays, I finally put a New Year’s resolution into practice: I started blogging.
Just about ten days earlier I realized that, being a PhD student in Marketing, I really had no excuse not to participate in this global phenomenon that so radically is reshaping consumption and marketing alike. Maybe ten years ago, it was permissible to procrastinate watching TV – after all, you had to keep in touch with advertising in order to inform your studies in marketing! But when was the last time you watched a full block of commercials? Me too. Today, in order to stay on top of what is happening in marketing, you have to participate in the creation and curation of content, in the exchange of ideas, in word of mouth, in the chatter of social media, and even in the modest gains of affiliate marketing. As a PhD student in marketing, you have to be a blogger. [Read more…]