Nowadays it is hard to not see QR codes printed in advertisements, on products, and everywhere else. QR codes are one of the biggest trends in marketing right now, and you might wonder: can QR codes be of any use for academics? I say yes, and I urge you to use your own QR code everywhere it makes sense. That is, whenever there is an opportunity to supply an offline audience with additional online information including, but not limited to, your personal webpage, a research paper that accompanies your talk, or web resources that supplement your lecture.
This post is about the basics of why, where and how to use QR codes in your research and teaching. In addition, it will also suggest a few design tweaks that allow you to blend QR codes with the surrounding context (e.g., the keynote slide or a poster). And if you invest some time you can even closely integrate a QR code with your overall self-branding efforts. [Read more…]