Joachim Scholz

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Personal Branding via Social Media (Slide Show)

Posted by on Jun 21, 2016 in Uncategorized | 0 comments

I gave a workshop at the Marketing and Public Policy Conference (MMPC) on how to use social media for creating a personal brand in academia. The presentation discusses how you can use social media to create your personal brand as an academic in order to increase your research outreach, provide real-world learning opportunities for students, and achieve...

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Green Marketing (Slide show)

Posted by on Apr 14, 2014 in Sustainability | 0 comments

I recently gave a Green Marketing guest lecture to a group of Environmental Science students. Great crowd, but also very sceptical of marketing. My mission was to offer marketing as an alternative career to change the world. Did it work? Check out the results and slides after the fold.

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